COYSEIO
Collection: COYSEIO
COYSEIO is a women's brand from Korea produced by model Seo Ji-soo. It was rebranded in 2024, changing its name from its predecessor, smart urban useful. The brand name is a portmanteau of the understated "Coy" and the wave "Seio," and is characterized by creating everyday wear that is somehow ephemeral while expressing girlish playfulness. The items, created by reinterpreting fashion styles absorbed through her modeling career from her unique perspective, are exceptionally well-made, combining trends with the brand's unique worldview.
