Collection: ANNI LU

ANNI LU is a brand that is known for its delicate, handmade jewelry. It is characterized by the use of 14-karat pure gold and 18-karat gold-plated sterling silver, sparkling crystals, seed beads, and semi-precious stones. It has many passionate fans and collectors, and is worn by celebrities and fashion personalities. ANNI LU was founded in 2013 by Helle Vestergaard Poulsen, former creative director of a Danish fashion magazine. The name ANNI LU comes from the names of two people who have had the greatest influence on Helle: her mother Anni and her daughter Luella. Every style by ANNI LU represents Helle's passion for personal style, color, and playful combinations. Signature pieces include tropical styles, lucky charms, personalized pendants, and ancient coins, all with eye-catching bold colors. ANNI LU is exhibited and sold in major Scandinavian boutiques and selected stores around the world. ANNI LU is also regularly featured in world renowned magazines such as ELLE, EUROWOMAN and COSTUME and has been awarded the Fashion Press in both Norway and Denmark.